MAUI AND SONS:
It all started with a cookie. In 1980, Jeff Yokoyama (aka Yoki) decided to turn his family’s home-made chocolate chip cookies into a business. Yoki’s business venture did not last too long however. After burning his first batch of cookies, Yoki embarked on a new adventure with his friend and fellow surfer Rick Rietveld, turning to sports apparel and surf products. While his cookie business might not be too successful, Yoki’s new project proved to be a better use of his time, as Maui and Sons® became an instant hit!
Maui and Sons® and the Maui and Sons® logo are trademarks of Maui and Sons® or its affiliates, used under license by Stallion sport Ltd.