
Maui and Sons
It all started with a cookie. In 1980, Jeff Yokoyama (aka Yoki) set out to turn his family’s homemade chocolate chip cookies into a business. After he burned his first batch, Yoki and his friend and fellow surfer Rick Rietveld turned to sports apparel and surf products instead, and Maui and Sons® became an instant hit.

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Maui and Sons® and the Maui and Sons® logo are trademarks of Maui and Sons® or its affiliates, used under license by Stallion Sport Limited.
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