Head office in Hong Kong. Offices in Europe and Japan.

Maui and Sons logo

Maui and Sons

It all started with a cookie. In 1980, Jeff Yokoyama (aka Yoki) set out to turn his family’s homemade chocolate chip cookies into a business. After he burned his first batch, Yoki and his friend and fellow surfer Rick Rietveld turned to sports apparel and surf products instead, and Maui and Sons® became an instant hit.

Maui and Sons Deluxe bodyboard

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